John LaRoy, CEO of Apparel Redefined, and Patrick Keegan, owner of Field Day Sporting Co,  discuss entrepreneurship, small town revitalization, and the importance of networking and partnerships. They emphasized creating a brand promise, supporting local businesses and communities, and having a clear vision for success. Patrick shares his personal journey in the golf industry, from growing up in a family of golf professionals to building their own businesses.

John LaRoy discusses the evolution of retail from a product-based to a service-based economy, with a focus on creating experiential retail spaces that offer more than just products. They emphasized adapting to the changing retail landscape and prioritizing creating an experience that keeps customers coming back.

Key Highlights

• Entrepreneurship, golf, and fashion with CEO of Apparel Redefined. 0:02
• Creating a retail space that blends various lifestyle elements. 7:41
• Entrepreneurship, retail, and experience in the fashion industry. 12:06
• Entrepreneurship, branding, and vendor relationships in the apparel industry. 16:51
• Growing a golf apparel brand with potential partnerships and future plans. 23:21
• Small-town businesses and their importance. 29:20

Presentation Transcription

Curt Anderson  00:02

Alright man welcome this is absolute thrill how exciting John you’re on the road today what’s going on?

John LaRoy  00:07

Yeah got got to get out of the office on a nice Friday and come down to a beautiful more so nine number only about an hour away right along the island I’m canal and my wife and I do a lot of stuff on the canals the boys and seeing this stuff like on the map calm Okay, that’s where Patrick’s at. And we talked a little bit last week and I’m like it’s come down to your points. So yeah, yeah,

Patrick Keegan  00:29

the canal actually just from Chicago point of view is the reason that Morris is thriving guys thrive. So Ottawa were Starved Rock was Morris Shanahan all these times along the way. Now it’s a recreational path, but it was how they got grants from the city, right to a little towns like this. So a lot of little towns and farm towns around us that aren’t quite as, as busy. as much of a destination. We are down here, but it’s the reason that you go spend your weekends doing right like they put all that transportation.

John LaRoy  01:00

It’s you know, old school horse, you know, yeah, pass where they were you can elbow sec, and Kurt, just a little bit of backstory. So I was on the phone earlier today with IMAX and die wherever, yeah, like more solenoid or like, where’s that away? You guys should know that.

Curt Anderson  01:19

We need to get it on the IMEC radar. So this is awesome. So again, you know, we’ve been doing this weekly. So we’ve got John LaRoy, CEO, President extraordinaire, from apparel redefined. And John’s on the road today at down in Morris, Illinois. And we’re with Patrick Keegan, Patrick, this is just a thrill. Just we’re checking out the background. Just share a little bit of your background, what’s going on. And we want to we’re excited to hear about your entrepreneurial journey. But just give us a little background on yourself.

Patrick Keegan  01:48

Yeah, so we’re in the town that I grew up in. My wife and I together open this store. It’s called Field Day sporting CO we have a brand called Field Day sporting Cove. Our store concept is called Field Day social store was kind of our vehicle to launch our brand. But I’ve been in product development. My entire career. I lived in New York, I lived in LA, and San Diego, all throughout North Carolina, all for different kinds of brands but a lot in the golf space and in the manufacturing and design side. So that’s my way back home. Really. We traveled a lot of places to try to find happy and this was kind of always in the back of our mind. So we’re pretty proud to have our, our shop in our you know, in our little place and and surrounded by the people that we love. Well,

Curt Anderson  02:33

I love it. Well, you’ve built a wonderful business and career in golf. So my first question for you is, let’s take a step back in time. Who or What inspired you to really put your your whole career into golf?

Patrick Keegan  02:47

Yeah, well, my dad was a golf pro. He was a golf pro and then course operator on the golf course here in town. He kind of like me started at a really young age. He was 21 answered his college, landline from a dorm room and took the head pro job because they can the guy ahead of him that he that he spent the summer with the year before so really lucky at a young age and spent 30 years here in Morissette, our private club Morris Country Club. That’s right. Yeah, where we poster seven tournament. So yeah, it’s kind of full circle. Back to now, but that’s really how I got into the business. We attended the wholesale trade shows like John Wood for for corporate merch and printing and all that kind of thing, but more for golf shops and specialty retailers to buy their product for the season, whether it was from TaylorMade and buying your new drivers and golf equipment or going to see Nike and Ralph Lauren. They’d be at those shows. But I was there in a stroller. So I I was my dad was unique because he not only was he a golf pro, which you think just giving lessons and selling equipment and fitting people but he is kind of an old school pro in the sense that private clubs couldn’t really afford to pay a guy just to be the Golf Pro. So they give him the golf shop as an incentive. So my dad owned his own shop and whether he wanted to or not became a retailer. So we spent a ton of time buying and buy high school I was managing and running, buying for his shop and re merchandising and redressing mannequins and not the not the normal like competitive athletic thing that a high school kid would be doing. But you know, I go play in a golf match. And on my way to the First Tee I go, fluff and fold. So that’s really how I got into it. I had a golf scholarship and I couldn’t find anything to study at the university here in Chicago that I was going to go play at and we went to the PGA show one more time and I came back on the plane and just decided I think I want to have my own apparel company someday. So I went to the Art Institute in Chicago for fashion design and was real really annoying and super squeaky wheel to just about everybody I’ve ever met. And I got my first job at Ralph Lauren. So it’s kind of my long story of how it happened. But all through, you know, a lifetime in a family business in both retail and golf. Well, it really,

Curt Anderson  05:18

it’s in your DNA, you just can’t even help it right from all the way from, you know, you’re in the stroller at dad’s shop. And it’s fascinating. It’s very common for golf pros that all suddenly become that retailer that you know, with golf courses around the country, it’s a very common thing that happens for golf pro. So it’s fascinating to hear how it happened with your dad, love to dive in. So you have a vast experience in fashion. So you combine golf with fashion? How do you feel your Ralph Lauren, experience helped you as an entrepreneur?

Patrick Keegan  05:49

Um, I think it’s complicated because they’re so efficient as a brand. And they have so many layers. I mean, they sell paint for God’s sakes. They have they have so many different categories. I think something like 6000 global employees, we had two offices in New York that I would work out of, kind of simultaneously. One was sales showroom. One was the design office that had I was on the seventh floor, but there were 27 floors with the showroom on top where they, you know, yeah, so I mean, it’s a serious operation. So it’s hard to say just one thing. But I think as a creative person, at least, as a designer, the thing I took to heart the most. And the thing I fell in love with was concept and creative direction and design. And Ralph really built his business, I think just through storytelling, and I think without, without being able to create a setting for something, you can’t tell a story. So if you look at the way that you write a novel, it’s where are you? Who are you? What’s the time period? What’s the weather, like, you know, you create that setting. And it’s the same thing in product design or in retail design or in you know, building out your corporate merchandise business, I think you have to have a great concept. So that’s kind of helped me transcend from maybe just like how to design a great polo shirt or cool graphic T to you know, what’s this big business look like? And it’s definitely defined field day as a philosophy and what that represents and the definition and the optimism and the you know, uplifting nature of what we’re doing. But every layer, every event we run every every energetic thing we tried to do, it’s all a new concept. You know, we’re rebranding the barber shop we have in the store right now. And there’s just a it’s fun to get to put that new hat on and write a new story, I guess. Well, I

John LaRoy  07:41

mean, on my own ask, like, what inspired this retails based because it is so unique. You got the bar, you got the barbershop, you’d have Office you’d have and I honestly, I feel like your logo is very nostalgic, right? Yeah, it makes me feel like and then you walk down the street, and they are playing Frank Sinatra known as Michael Buble. I feel like I’m walking into 50s. And like, yeah, obviously, I wasn’t born in the 50s. But I always kind of like, instinctively feel like I should have been an old soul, I guess. But like, I’ve just loved the feel in here and the look. And like we said, 27 floors and Ralph Lauren. I’m sure you’ve traveled to many different retail shops, and this is great. And this sucks. But this is such an eclectic mix, but it all fits. You know, I mean, like, yeah, you walk through some like sporting good stores and you walk through some now these facilities where you have golf, baseball, you have hockey all in one. It’s like everything, nothing flows. It’s just like, stodgy and just doesn’t work and everything in here. There’s so many like, there’s a bike behind us a powered bike and got shoes, you got a golf apparel, you got great tuxedos, like grills barbecue, it all flows and all works and it’s like the design and the field is so phenomenal. I’m just curious like how you came up with this? Yeah.

Patrick Keegan  09:00

So field day by definition, I guess big picture is a day devoted. Okay, that is to whatever it is you love to do, in our opinion. And it’s also like, you know, there’s Merriam Webster dictionary. point 1.2 point 3.2 Or three is a day at play. A lot of kids it’s for like, second or last day of school right now. I’m sure there’s a lot of field days going on. And I think we’re tapping into kind of that, that sense of yesteryear and our own I think you tap into the things you love to do and your youth The Little Prince is a big inspiration to us. That’s our story. And I think that that that you know Don’t forget to Don’t Don’t forget your youth and our logo, although my son would say it’s me. Is definitely interpretation kind of that that childhood sense of wonder okay in the nostalgia and you’re in Morris, this is we’ll see a lot of kids riding their bike and skateboard and and jogging around and they sit at our bar and have root beer and we love that we’re saying A place for the community from that perspective. So, really proud of that. I love Charlie Brown. I love Norman Rockwell, I love The Wonder Years, the great old TV show like Kevin Arnold is a pretty, he’s kind of Kevin Arnall. He’s all those guys. So, for us, that’s kind of where it started. So right we’re writing the story of the run boy, which is our logo, still, I guess in concept, but this is more of an Illinois kind of where are you who are you once the era, hopefully, we’re helping a little bit inspire some of the music and some of the vibe, but more is definitely from a point of view, the charm of, of an old safe, Americana town. That’s what this place is all about. So I think, really, our hometown inspired a ton of what we’re doing. And we’re just merchandising a nice new layer into it, I think it already existed here for us. From a point of view of the, the mix, I mean, I told John, while we were walking around, and I was giving him the tour, it’s, it’s kind of my Christmas list, you can shop in every size. My mom would say that, that I used to print out PDFs of what I wanted for Christmas with snowmobiles and things that I would never get. But it’s kind of I mean, it’s, it’s all the things we love. And it’s really easy to sell what you love. So whether it’s golf, once you have that department, we have active where we have a little bit more rugged, utilitarian goods for fishermen or outdoorsman. Like John said, we have grills, I mean, we’re all living these lifestyles at different times, you might really be one guy, but you might be all of them too. And we don’t want to silo ourselves or be too specific. So yeah, you’re right. It’s interesting. I haven’t thought from a point of view that we, you know, we don’t want to we don’t want to create a department store. But we want to create kind of a lifestyle concept, concept design conversation I had, it’s kind of the first step in that direction that okay, we’ve got to curate this showroom, almost for what an active lifestyle would look like. And then what does it golf lifestyle look like? And what does that everyday business casual life look like? And that’s kind of just you flow through different areas of your life. I

John LaRoy  12:06

think when you’re here. Yeah, absolutely. You know, it’s cool to Kurt, I heard this day. And we’ve talked about this before, right? The American economy has done, you know, several grills, right, a product economy to a service economy to an experience economy. And Patrick here is embodied all three in one retail space in a building that’s 200 years old, and has all of this character, right. And like a stat I heard yesterday, right, Michigan Avenue, downtown Chicago, Magnificent Mile 65% Of all the sales tax revenue for the city of Chicago comes on on the mag mile on Michigan Avenue, right? But it’s 40% vacant right now. You know, so just think about all the opportunity that they’re missing, because all these storefronts are out, but like, retail shopping has changed. You need to have an experience and like just, I just heard a stat and I’m like, what kind of experience you’re gonna have when you go to a retail store. And like walking in here. This is an experience. So it’s like, what you’re doing is awesome. And right. And I feel like retailers on that mag mile, you know, should really take a page on your book help is

Patrick Keegan  13:10

coming out of the city that comes? Yeah, no, I think we we talked about a little bit John and I, there’s, we had four or five people sitting at our bar, when he walked in, we had a guy getting his beard trim. It’s gotta be experiential. And I think you have to build in things that make you keep showing up. And if we don’t do that, you’re only going to come when you need us. We want you to come when you want to see us and when you want to just experience something. And if you walk out of here with a new pair of jeans, we’re happy, we’re really happy. But you know, if you’re you’re just hanging because your girls at her dance class, and you could sneak over for a beer while you babysit. My wife would say that’s not babysitting, that’s just being a parent. But yeah, I was gonna get to the down here and kill some time. We want you to be able to do that. And hopefully you’ll catch something. Or you’ll you’ll think of us next time. So it’s got to be that experiential part of it super key.

Curt Anderson  14:00

Well, this is fantastic. So Patrick, let’s go here. corporate experience fashion guy combining with golf. What inspired was there a tipping point that put you into your entrepreneurial plunge was what did that look like? Was it exciting? Scary? We’re gonna move back home kind of walk us through that, that that what exactly happened there?

Patrick Keegan  14:19

Yeah, I think that really like I was lucky at a young age to be pushed to make a decision. I think so many kids now and young people. I mean, I still have friends in college. Not undergrad, but they’re just, you know, they don’t know what they want to do. I’ve got a lot of weight. I’m 31. So we have a lot of friends that are just still kinda, you know, looking for their next thing. And that’s fine. But the university that I went to visit that said, here’s what we have to offer. We need to write it down for the article. We’re writing about you that you’re coming to school here. What do you want to study? And I was like, I’m not going to do that. I can’t spend the night next four years doing this, I don’t like golf. Enough. I don’t like playing golf enough to be miserable otherwise. So that kind of forced me into the first layer of it, I guess from a point of view of, of the design side and really knowing and turning into what I do now. I worked at Ralph Lauren, I left Ralph to start a small brand called Grayson, it’s not very small anymore. Justin Thomas, who’s the top three in the world, the World Golf rankings, wears it on tour. McDonald, former number one, there’s a lot of great guys that wear that. And so I thought at that point, I was 22. I think 23 I thought I have to leave. This is my only chance to work for a startup. And you know, you’re thinking Silicon Valley, and like the tech show is that the fate that the social network Facebook, it’s like, oh, my gosh, this is my chance to be somebody. And then fast forward, I’ve worked for like 15 different startup golf companies. A few as real as a real employee, but a lot of the consultant in helping and John’s helped us make some merchandise for some of those guys. But yeah, I mean, I think I that lead from Ralph from stability, and maybe what was a normal employee employment would be my first bit of like, entrepreneurial, like I could potentially not get paid if this doesn’t go so well. But I think the risk we took. So speaking of like, diving in, we had a baby, July of 2021, straight out of COVID. I quit my job a week later, with Grayson, who I worked with, again, from home as a designer after the fact. And this is when we got to meet. And I left my job a week later. And then I we bought a puppy and opened a store, like in three months. So we did everything all at once. But something about being within your comfort zone. And I think you just finally find that spot, like you know, you know when you know, and I think we just felt like we were where we needed to be or settled, we had health if we needed it, whether or not we were busier than ever, like those the perfect time is never going to present itself. And I’ve always just said yes to everything. So I think I don’t know, combination of all those things. Probably

John LaRoy  17:20

one thing he told me to it, and I’ll put words in your mouse, but still in a different state and wrong. You’ve helped other brands build amazing brands for your entire career. And it was time that you wanted to make your brand bold make that.

Patrick Keegan  17:35

Yeah, I mean, I’ve not prioritized myself. It’s always worked. And it always afforded me the opportunity to live and, and have a nice life. But I typically even if I didn’t have my concept rolling, I’d call John or I’d call one of our other partners and say, Hey, can you help me make product for XYZ? And because somebody said, Hey, I love your crewneck Could you put my name on the inside of it. And that’s kind of how we’ve operated so far. So as of this spring, we launched our own golf brand, a true golf brand we’ve had our own t shirt and kind of graphic merchandise label that we sell in our store with this is the first time we’ve really brought our own manufacturing line to the market in the spring, we’ve decided we’re going to prioritize ourselves. So that’s, that’s been really exciting to just finally rip the band aid off. And, you know, the financial safety net was nice to work for everybody else. And always, always have a little extra coming in because you help so and so. But it means a lot more when it’s yours for sure. For sure.

Curt Anderson  18:44

Excellent. Well, this. So I just want to recap a couple of things. So I heard baby puppy and new business that I catch on that.

Patrick Keegan  18:53

Patrick, did I get those were? Yeah, we’re doing it all over again. And this spring, you know, we launched our wholesale brand, we which is also sold in our own store, we bought a new house and we had a newborn or two we have a two month old again. So we’re we’re pretty good at making ourselves crazy. Yeah. Well,

Curt Anderson  19:11

I’d say I admire your courage, your your determination, your stamina for launching, you know, retail was not the most popular place to be during during COVID And so I really my hat’s off to you for what you’ve done. And again, we’ve got a great view here, John and I love how you’re describing multiple things that we talked about, you know, you’re creating community you’re creating creating a destination you’re creating you know, John, if you want to chime in a little bit about that brand promise that we talked about almost every week you know you’re just you’re seeing it firsthand right right are getting right underneath the hood here

John LaRoy  19:44

yeah, he’s got amazing pre

Patrick Keegan  19:46

thought he saw beneath the hood here Yeah, it’s not so pretty, you know in the back behind the scenes, but we make it work

John LaRoy  19:53

well you again, like just the way the the building experiences it beer cooler, or the keg actual or that would probably be enough for, you know, a 5000 square foot bar is huge. Right 30 beers on tap. Do you want to bake there? Yeah, you know, you just make it work. You know, that’s, that’s just part of the entrepreneurial spirit and fire. And part of that passion is conveyed through the logo, the brand, the brand promise. And I think like the promise here, in my opinion, it’s my first time here is what I’ve been waiting for. Yeah, it’s my own downfall is excellence, creativity, and passion. I mean, everything in here kind of screen those three words.

Patrick Keegan  20:42

Yeah. I don’t know what I have to say about that. I appreciate it. But yeah, it’s an obsession now for sure you can see it in

John LaRoy  20:49

a good way. Well,

Curt Anderson  20:51

I love it. So Patrick, let’s go here. So you’re, you’ve referenced multiple times unity relationship with John, if you’re launching a wholesale line, share a little bit how important it is these vendor relationships. You know, I call it having that, you know, I come dream supporters. You know, when you’re an entrepreneur, you’re we’re dreamers, right? Everybody has a dream. And it’s really critical. You can’t do it alone. You need you need to have these wonderful folks around you to help elevate your business. How important is event you for your success, having relationships with vendors, like John or other other important folks that have helped you reach success here?

Patrick Keegan  21:24

Yeah, I mean, in the merchandise business, obviously, there’s a ton of different layers. John just introduced me, it goes back and forth, I think in the value that you create in a relationship and just in your profession in any regard, but I’m bringing business to John, and he’s introducing people to me to help them take it to the next step that maybe they can’t quite do yet. So I think if you’re, you know, you’re loyal to the right people, and the people that help get you there, it’s all gonna work out. I think that in the merchandise business, at least, especially in a domestic sense, it’s really hard to get started. So businesses like John, you know, you can kind of fake it till you make it. There’s a ton of brands that I work with that are real, I mean, big businesses, media publications, household names that are, you know, Terna label out of a T shirt and, and creating a brand from a graphic. But you know, you get to a certain point. And you may outgrow that, or you might see a more niche model on how to make something. And I mean, there’s a lot of different layers to it. I was telling John about some of our factory partners, at least on the manufacturing side of things we have. We have partners that I’ve worked with for 10 plus years, and at all different brands. But they make some of the best products in the world. They make Lululemon they make, you know, once again, household stuff, so just that loyalty, I think, and at the end of the day, regardless of what you’re doing, it comes down to relationship and being good to the people that you work with, because you never know when they might reenter your life for sure.

Curt Anderson  23:03

Yeah, John didn’t want if you want to share a little bit, I mean, I love that you’re getting out out in the streets, if you will, on the trenches. See what’s going on with science folks that you’re working with? Street. That’s yeah, trenches on Main Street. So your takeaway on relationships that you have from apparel redefined with guys like Patrick?

John LaRoy  23:21

Yeah, it’s interesting. So I met Patrick through another customer of ours, in the locker room, further out, in Springfield, or Spring Valley, Spring Valley, Illinois, and Jim’s like, gotta meet this guy. He’s doing incredible things. And Jim is kind of at the end of his career, and he’s, you know, a great guy. And we’ve, we’ve gotten to trade shows a year together and became, you know, good friends and business partners for a while. And he’s like me, Patrick, Patrick came up we met. And one of the things I feel like I’ve almost say mature, because I don’t really like that word, but grown up a little bit is that sometimes when you meet people, like my initial aspect is like, Okay, we got to do something right now, you know, I mean, like something needs to happen right now or this is kind of wasted time. And it’s like, as I’ve kind of been in this industry, there’s time there’s timing is everything right? And maybe the time wasn’t right but that relationship and that connection and that networking that fits Yeah, it might not fit right now but it might be three four years might be five years whatever it is, but it will at some point and that just not like learning how to not force it but kind of let it naturally happen organically happen and those are kind of like the best things were like hey, you don’t have to force it right now but maybe down the road it will work and in between that gap of one might and one and we’ll there’s a lot that can happen in between there that could benefit all parties. Yeah, we

Patrick Keegan  24:50

we have a very complicated business as John is continuing to witness it. So very got the golf business is very specific and like we talked about my dad and In similar discerning buyers, you know, they do things a certain way. And we have to do something a certain way and big businesses like John Snell, you may not be like a very big, but it’s quite a bit big. Quite a few of the people that we’ve had to help and learn to work with. We’ve taken some shiners by not working with the right folks. But when you do and you work, find the people that are willing to let you fit into their system or learn how you may need to to help them work kind of to be successful together, it all seems to work. So we appreciate John’s patience with us. We haven’t I don’t think even nearly hit the tip of the iceberg with what we can I

John LaRoy  25:42

see what you’re doing. And I see the potential and I see the partnership. Where you will go is is really far. And I appreciate Awesome. Yeah,

Patrick Keegan  25:51

fingers crossed, and you need him to lower his prices. Okay.

Curt Anderson  25:59

That was a that was a perfect little segue there. But you know, John just teed up, Patrick, how about let’s look in the future. You know, young entrepreneur, young family, you’re in your hometown, just doing wonderful things, what are you excited about for the future of your company?

Patrick Keegan  26:15

You know, and not to go into too much detail. But this spring, we went back to that same wholesale trade show that I grew up going to as kind of a fan and, and just a free ticket with my dad walking around looking for free sunscreen or beef jerky or something at a trade show. And I now got to exhibit this year. So we have in 2024, we’ll have 40 to 50 retailers around the country that will carry Field Day. And it all in golf and specialty. So doors like Oakmont, who’s going to host the US Open next year. Sand Valley, who’s a wonderful golfers are in Wisconsin, these destination golf resorts we have Chicago really pretty well assorted where Chicago guys, so you know, Butler national and shore acres and some unbelievable names, like bucket list places. So the thing I’m most excited about, and we’ve got to do a lot of things, right, we have a long way to go. But the products are great. And you know, it’s really it’s stuff that I really selfish, but it’s what I love, and it’s what I want to wear. And luckily we’ve had those people all gravitate toward it, it’s quite unique. But I think from an excite excitement standpoint, I just think if we can partner with people like this and keep people pleased, and hopefully they have success with our brand, I believe we should be able to support just about anybody. It has to be organic, and it has to be the right fit. And I think we’ll have to be very patient about that. But you know, it’s pretty cool that we’re able to, to have that lack of sealing maybe in in this little town that we’re in, and the place that we want to be. I think that so many times brands just gravitate towards the coast because it’s cheaper to operate. And, you know, the, the ports from a freight standpoint are, I mean, you probably deal with some of that too, but we’re really picky and we’re and we’re kind of being selfish, just about what our life needs and sort of against the grain proving that it’s possible. The way you want to do it with who you want to do it with and, and where so I think you know, total dream come true. I dreamt this far as when I keep saying I dreamt to having the brand you know I dreamt up the name. I dropped off the way it looks I dreamt of having the brand but I never dreamt of of having these conversations or, you know, printing the shipping labels. So it’s a pretty cool thing. I kind of need to restart my reset my dream and decide what’s next. But it’s kind of happening for us with the with the folks that have have gravitated toward us and trust us with with what we’re doing so well. super inspiring.

Curt Anderson  29:13

Man, this is awesome. John, what are you excited about here for Patrick and what you’re seeing here firsthand.

John LaRoy  29:19

What I really like is like again, you know being from the Midwest, Kurt up in the Buffalo area, all those like Lake towns around Lake Michigan and I get that like vibe, you know what was once a great town, unfortunately, you see up and down Lake Michigan. They’re kind of turned into ghost towns, you know, it was a thriving area, and all sudden, whatever economy or whatever manufacturing most of the time just kind of evaporated. You know, I’m in manufacturing. He’s in manufacturing. And it’s like, what he’s doing here, at some point is supporting the community. You know, this is a place where people come they gravitate they shop, they drink They, they share stories and every little town was so instrumental to so many people’s lives. And I feel like there was such a focus on get out of little town, go to suburbia, or go to the big city,

Patrick Keegan  30:16

this is this, this downtown is totally America. And this space specifically for the last 150 years, it was a men’s shoe store. It was then the Heinz family general store. So they sold, you know, clothing and just general goods for your whole household for another 50 years. It was a was called Hanover linens when I was a kid. So they sold bedding, they still I mean, that was the up, this is where everybody came. And we’ve got a lot of little towns around us that all come to Morris, because it’s where you get your stuff, where you get your groceries, where you get your, your beer, you know, this is where it’s at. So it’s cool to kind of go back in time a little bit and prove that it’s still still

John LaRoy  30:59

viable. And it’s, it’s very important. And, you know, it’s he talked the word essential for three years of who is essential and who’s not. And getting back into this, I don’t even call like Small Town Living because I’m not from a big town, you know, but it’s really cool to see and really, really impactful to see what the future could be because we talked about it all the time where you like, you want to grow your business, you want to get to a certain point, but you don’t ever want to forget what got you there. Right. And this is definitely a small business type of service experience, very personable, very relatable, and at the same time executing plans for a larger business venture, right being in every golf course, or every golf course you want to be in. That can’t happen without a big vision, right. But what got you in the first five courses, that relationship I’ve just seen Patrick, that there, you know, handwriting notes, going to his customers with samples and handwriting, thank you cards, that type of stuff goes so far. And it’s so old school, and it’s what I love, you know, it’s really cool. And that all stems from how he was brought up in this area in this town. And that will translate whether you’re a small business, mid business, large business enterprise business. It’s really cool.

Curt Anderson  32:18

Wow, I love it heartbeat of America, man. You’re just you’re really, this is just so inspiring. Just absolutely love and Patrick as we wind down. Now I have two last questions for you. Number one, when I come out to visit, can I visit the barber shop or what does that look like? So I’m just getting

Patrick Keegan  32:36

straight razor shaves. Yeah,

Curt Anderson  32:38

I might get that. Yeah, might get the blade shave. So I might come down for that. You don’t get the hot cloth and all that. But I

Patrick Keegan  32:45

told my wife. It’s like having a nail salon at the top down cleaning up. It’s great.

Curt Anderson  32:53

I love it. Well, last question for you as a young entrepreneur, best business advice that you receive maybe if you would share to your younger self, or maybe you 10 years ago, what’s best business advice that you’ve received?

Patrick Keegan  33:06

You know, since I was young, and this is probably another layer to it. But since I was young, I started a quote book, because I just had some really instrumental people and you know, I was around Ralph, my boss, Charlie, John Ashworth, who sold Ashworth to Adidas in the 90s. You know, I had really amazing people as leaders and I started a quote book just because it’s some of the things that they say, it’s just like, oh, my gosh, I felt like I was in a movie. But John said one time John Ashworth said to me one time it’s only work if you would rather be somewhere else. And I think you know, it. I know love what you do, you know, do what you love and all those kinds of things. But the way that he said that it’s only work if you’d rather be somewhere else. There’s nothing I’d rather be doing than doing this and where we’re doing it. You just said heartbeat of America. I mean, it’s just like, the kids out having ice cream. There’s tube tops outside on the sidewalk. We’ve got like, it’s it’s so like, I mean, it’s not Sweet Home Alabama, but it’s close. We’re, it’s so fun to come here and be at work and share relationships. We had a guy come in here yesterday, and said, Hey, is that your guitar in the other room that I just displayed by my desk and I don’t play very well. And he goes mind if I play it? And then he played like a seven song concert for our bar. So like that stuff doesn’t happen. I don’t think downtown Chicago so yeah, I mean, I’ve got a lot of them, those one liners, the things I get inspired by but I flipped through it this morning, just as like another little reminder to myself and I haven’t found the opposite yet. So I think if you’d rather it’s only work if you’d rather be somewhere else. Well,

Curt Anderson  34:44

that is brilliant advice. Absolutely love it. Words of Wisdom. Speaking of John, any parting thoughts, your takeaways from our conversation today?

John LaRoy  34:53

No, just super thankful for Patrick. I know this last minute. I kind of sprung it on him and I appreciate your Timing know how busy you are and building this amazing business and brand. So just want to say thanks, Kurt, thanks to you as well. I really love what we’re doing here again, you got me out of my comfort zone. And just in these last five, six weeks, the conversations we’ve had have been amazing. So thank you both.

Patrick Keegan  35:15

We’re gonna go play golf now.

Curt Anderson  35:17

Yeah, hit the bar, get a haircut and get on the golf course. Well, yeah, just do it. And I’ll be with you in spirit. So, Patrick, God bless you, man. Thank you this. I wish you and your wife, your family, just massive success. John, we’ve got to come back in a couple years here and see what else is going on here at Patrick’s placed here. So this is gonna be awesome. So we will close out. Patrick, thank you for your time. We appreciate you, John. Thank you so much. And we will close out and John will be back next week, I think right?

John LaRoy  35:49

Yeah, we got next week. All right. We’ll see. You