Apparel Redefined Chats with Lori Highby
In this episode, John LaRoy, CEO of Apparel Redefined chats with Lori Highby, founder of Keystone Click. Blending her love of hockey and digital strategy, Lori brings practical insight for apparel entrepreneurs looking to grow their brand and customer base. Since 2008, Lori and her team at Keystone Click have helped B2B companies—especially manufacturers—develop smart, research-driven […]
Apparel Redefined Chats with Dana Todd
In this episode, John LaRoy, CEO of Apparel Redefined, chats with fashion tech trailblazer Dana Todd, CEO of Balodana. From pioneering early SEO to revolutionizing apparel manufacturing, Dana shares a powerful journey of innovation, disruption, and purpose-driven leadership. Dana reflects on her early days in digital marketing, founding SEMPO and pushing boundaries in a then-unregulated […]
The Artist Who Paints Outside the Lines: Jake Allen’s Bitcoin Journey
Jake Allen is not your typical artist or finance guy. He’s both—and more. From his roots in Chicago to life in Wyoming with his wife and newborn son, Atlas, Jake Allen’s bitcoin journey is redefining how art, currency, and personal passion intersect. Born to Disrupt Jake grew up surrounded by small business owners, creativity, and […]
Apparel Redefined Chats with Jake Allen About His Bitcoin Journey
Discover how Jake Allen, a Chicago-born street artist and finance pro, is redefining the future of art, currency, and creative entrepreneurship! From being rejected by art professors to showcasing Bitcoin-powered artwork at the Bitcoin Conference in Las Vegas, Jake’s story is one of grit, innovation, and disruption. In this episode, hosted by John LaRoy, Jake […]
Sales Made Simple: Wesleyne Whittaker’s Sales Tips for Entrepreneurs and Creatives
Sales can feel scary. But it doesn’t have to be. Wesleyne Whittaker, the founder of Transformed Sales, started out as a chemist. She solved problems by figuring out why plastic parts broke. But she wanted more people interaction, so she stepped into sales. From there, she discovered her true passion—helping sales teams and entrepreneurs grow. […]
Wesleyne Whittaker’s Sales Tips for Entrepreneurs and Creatives
Sales doesn’t have to be scary. Just ask Wesleyne Whittaker, CEO of Transformed Sales. She’s a “recovering chemist” turned sales coach who helps small business owners grow with simple, honest strategies. Wesleyne shares her top 5 sales tips for creative entrepreneurs 1. Get Laser Focused “If you sell to everyone, you sell to no one.” […]
How Kristina Harrington and GenAlpha Are Leading the Digital Self-Serve Revolution in Manufacturing
In today’s fast-moving world, people expect fast answers and quick service—especially when buying parts and solving equipment problems. Kris Harrington, the co-founder and CEO of GenAlpha Technologies, is on a mission to help manufacturers keep up. Her journey is nothing short of inspiring. From student-athlete to Navy machinist, to corporate leader and now tech entrepreneur, […]
Apparel Redefined Chats with Kris Harrington about Digital Self-Serve for Manufacturers
Kris Harrington, CEO of GenAlpha Technologies, is helping manufacturers move faster and smarter with digital self-serve tools. Her company turns paper manuals and complex product info into easy online tools that let customers find and order parts without making a phone call. Kristina’s journey is powerful—athlete, Navy veteran, global executive, and now tech entrepreneur. Today, […]
LinkedIn Strategies for Apparel Companies
Build trust, boost visibility, and grow your brand online LinkedIn is no longer just a digital resume. It has become a powerful platform for B2B marketing—especially for apparel companies that want to connect with retailers, buyers, and business professionals. If you’re an apparel company not using LinkedIn, you’re missing out on real opportunities to build […]
Top LinkedIn Strategies: Grow Your Brand and Build Trust on LinkedIn
Grow Your Brand and Build Trust on LinkedIn If you run an apparel company and want to grow your business, LinkedIn is the place to be. It’s more than a resume site—it’s where smart brands build trust and find new customers. Here are the top LinkedIn strategies to help you stand out: 1. Create a […]