How Do You Define Your Brand Promise
Are you clear about the promise your brand makes to every customer? On this Stop Being the Best Kept Secret live show, John LaRoy, Founder & CEO of Apparel Redefined, a company reimagining print-on-demand and branded merchandise for brands that care, discusses how to define your brand promise. John leads with purpose, building systems that work and […]
The Artist Who Paints Outside the Lines: Jake Allen’s Bitcoin Journey
Jake Allen is not your typical artist or finance guy. He’s both—and more. From his roots in Chicago to life in Wyoming with his wife and newborn son, Atlas, Jake Allen’s bitcoin journey is redefining how art, currency, and personal passion intersect. Born to Disrupt Jake grew up surrounded by small business owners, creativity, and […]
Sales Made Simple: Wesleyne Whittaker’s Sales Tips for Entrepreneurs and Creatives
Sales can feel scary. But it doesn’t have to be. Wesleyne Whittaker, the founder of Transformed Sales, started out as a chemist. She solved problems by figuring out why plastic parts broke. But she wanted more people interaction, so she stepped into sales. From there, she discovered her true passion—helping sales teams and entrepreneurs grow. […]
How Kristina Harrington and GenAlpha Are Leading the Digital Self-Serve Revolution in Manufacturing
In today’s fast-moving world, people expect fast answers and quick service—especially when buying parts and solving equipment problems. Kris Harrington, the co-founder and CEO of GenAlpha Technologies, is on a mission to help manufacturers keep up. Her journey is nothing short of inspiring. From student-athlete to Navy machinist, to corporate leader and now tech entrepreneur, […]
LinkedIn Strategies for Apparel Companies
Build trust, boost visibility, and grow your brand online LinkedIn is no longer just a digital resume. It has become a powerful platform for B2B marketing—especially for apparel companies that want to connect with retailers, buyers, and business professionals. If you’re an apparel company not using LinkedIn, you’re missing out on real opportunities to build […]
Print on Demand Apparel: A Simple, Smart Way to Start Your Clothing Brand
Starting a clothing business used to be expensive and tricky. You needed to buy lots of shirts, store them in your house or warehouse, and hope people would buy them. What if they don’t? That’s a lot of money and time wasted. Now, things have changed. Thanks to print on demand apparel, you can start […]
Print on Demand Apparel: Launch Your Brand Without the Risk
Starting a clothing brand used to be hard. You had to buy lots of shirts, guess what sizes to stock, and spend money upfront. If no one bought, you were stuck with boxes of extra inventory. But not anymore. With print on demand apparel, you can sell your own custom t-shirts, hoodies, hats, and more—without […]