Starting an online store used to be a daunting task, particularly when it came to managing inventory. However, with the advent of print-on-demand services and direct-to-print T-shirts, entrepreneurs can now run an e-commerce business without the hassle of stocking up on merchandise. In this article, we’ll explore the world of direct-to-print T-shirts and how you can create a thriving online store with the “No Inventory” solution for selling apparel.

The "No Inventory" Solution for Selling Apparel


The Rise of Print-on-Demand

Print-on-demand (POD) has revolutionized the way online businesses operate. Instead of investing in large quantities of merchandise upfront, entrepreneurs can partner with POD companies to create custom products when they are ordered. This eliminates the need for storing inventory, reducing overhead costs, and minimizing the risks associated with unsold stock.

Direct-to-Print T-Shirts: How It Works

Direct-to-print T-shirts are at the forefront of the print-on-demand revolution. Here’s how the process typically works:

  1. Design Creation: You create or commission a unique T-shirt design that resonates with your target audience. This design is digitally stored and ready for printing.
  2. Online Store Setup: Set up an online store using platforms like Shopify, WooCommerce, or Etsy and integrate with our print-on-demand service.
  3. Product Listings: Create product listings for your T-shirts, showcasing the available designs, sizes, and colors.
  4. Customer Orders: When a customer places an order on your online store, the order details, including the chosen design and size, are automatically sent to us for production.
  5. Printing and Fulfillment: We print the T-shirt using the designated design and ships it directly to the customer. This entire process is handled by us including printing, packing, and shipping.

Advantages of Direct-to-Print T-Shirts

  1. No Inventory Risk: As mentioned earlier, the most significant advantage is that you don’t need to invest in and store inventory. You only pay for the products as they are ordered, reducing financial risks. This is the “No Inventory” solution for selling apparel
  2. Customization: With direct-to-print T-shirts, you have the flexibility to offer a wide range of designs without the constraints of limited shelf space. This allows you to cater to various niche markets.
  3. Scalability: As your online store grows, you can easily scale your business without worrying about warehousing or inventory management.
  4. Reduced Overhead: You can focus on marketing, customer service, and business growth instead of managing stock, packing, and shipping logistics.

Challenges to Consider

While direct-to-print T-shirts and print-on-demand offers many advantages, there are some challenges to be aware of:

  1. Quality Control: The quality of the final product depends on the POD company you choose. Our in-house quality control team ensures consistent quality for every order.
  2. Profit Margins: Services like Printify take a cut for printing and your profit margins may be lower compared to Underdog Apparel. While other services utilize a pool of print services, Underdog Apparel provides in-house print services. There is no middleman. Pricing your products strategically is essential.
  3. Design and Branding: To stand out in a competitive market, your designs and branding must be exceptional. Invest time and resources in creating unique and appealing T-shirt designs.


Direct-to-print T-shirts and the print-on-demand model have opened up exciting opportunities for e-commerce entrepreneurs. With no need for inventory and the ability to offer a wide range of customized products, you can create a thriving online store that caters to diverse customer preferences. However, success in this space requires a focus on quality, branding, and strategic pricing. If you’re looking to start an online store with minimal upfront costs and maximum creative freedom, direct-to-print T-shirts and print-on-demand services could be the perfect choice for you.